SlimTime’s parent company, Minogue Medical, recognized the need to make their products easily accessible to their broad customer base and reached out to us to help create a powerful e-commerce platform to better serve both their direct customers and business clients.
SlimTime’s previous Shopify website posed several significant challenges. They needed a new platform that could be easily customized for their unique customer needs while integrating seamlessly with their ERP system. Increasing efficiencies and optimizing the shopping process from end to end was crucial for SlimTime’s small team.
Our Discovery & Requirements process is strategic and collaborative. Before diving into design and development, we worked closely with the SlimTime team to learn why it was important for them to create a single e-commerce platform. We uncovered multiple benefits for their team and generated a broad range of ideas to better serve the different buying behaviors of their customers.
We created an intuitive user experience and interface that welcomes customers and makes it easy for them to learn more about nutrition while providing clear options and CTA’s to purchase the products that they need. Also, our team created a holistic Digital Style based on SlimTime’s new logo, which was applied across the new website to bring it all together. This new Digital Style can be used for all of SlimTimes online properties to gain instant brand recognition.
For SlimTime’s e-commerce platform, we leveraged our decades of expertise and experience in WordPress and created a bespoke WooCommerce site for the SlimTime team. Key benefits include:
We firmly believe that when technology is executed correctly, it brings people together – and this transformation at SlimTime was no exception. To create their new e-commerce experience, we connected with all the members of the SlimTime team across the various departments to make it happen. From initial discovery and requirements gathering, to providing comprehensive training sessions for the entire SlimTime team, it was so rewarding to see everyone working together to deliver the exceptional result. Working as one team, we created bonded quickly as we worked through challenges and capitalized on new opportunities.
The new SlimTime website led to an impressive 95% increase in online sales almost immediately. It enhanced operational efficiencies and provided valuable insights for everyone involved. Most importantly, SlimTime customers are thrilled with the seamless and efficient purchasing experience, offering them an easier way to access their favorite products.
Building on this success, we have since developed an additional pilot site for another Minique Medical product line that showcases the platform’s scalability and adaptability. We’re excited to continue our partnership with the SlimTime team and look forward to seeing how they continue to enrich the lives of Canadians through the power of nutrition.
