Reveal insights
The spatial organization of maps reveals geographical patterns and relationships
Provide engagement
Maps stimulate both sides of the brain— the intuitive right side and the analytical left side
Balance practicality
Maps are a seamless combination of practical utility and aesthetic beauty
What kinds of stories can you share with maps?
Share impact and results
Reveal patterns & trends
Provide framing for narratives & discussions
Share news and history over time
Provide framing for narratives & discussions
Maps create many opportunities
Change users’ behaviour so that effective decisions can be made
Form relationships with users that result in recurring visits to the site
Foster a consistent experience of customer engagement and delight
Improve customer service and product design
Here are some of the stories we’ve helped tell
Find a club
Users are able to search for BGC clubs at a local and national level.
View relationships
Each club supports service locations—these relationships are displayed on the map
Connect to a club
Club contact information is readily provided, allowing users to connect with their local club
Browse movies & shows
Explore Netflix’s movies and shows that have been filmed across Canada
View filming locations
Discover the filming locations and points of interest for each Netflix title
Learn about local places
Get an on-the-ground look at filming locations via Street Vew and learn interesting facts
View trends across Canada
Users are able to view and compare national, provincial, and regional purchasing trends
Discover regional trends
Hovering over different areas of the map will reveal a quick snapshot of purchasing trends
Analyze data per region
Users are able to delve even deeper and compare monthly data sets for the past 2 years
